Love is... is a comic panel created by Kim Grove in the late 1960s, and was later produced by Stefano Casali. The strip is syndicated worldwide by Tribune Media since 1970. Love Is... began as a series of little love notes that Kim Grove drew for her future husband, Roberto Casali. The beginning of the strip coincided closely with the 1970 film Love Story. The film's signature line is "Love means never having to say you're sorry."Known primarily for its cute little naked couple, Love is...products were marketed internationally for many years on greeting cards and on all sorts of cute knick-knacks.
More current versions of the the couple have them fully clothed, erasing the charm of the original concept.