Measuring Cute

I found out this week that if you iron a measuring tape, it's not a good thing. Melts. That life lesson learned, time to find a new one... and who could resist this cutie? Outa Japan (via the UK), this little guy makes me want to measure away. You just pull the sweet bug (on top of his smiling head) and the world of inches is yours... Practical + Cute = a Hello There Cutie tape measure! xxxo